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Export commodity packaging and world folk culture (IV)

3.4 preferences and taboos for color in export commodity packaging design

due to different customs and habits in various countries and regions, the visual feelings that color can convey to people are also different. The same color represents majesty and sacredness in this region, but it is regarded as a disaster and disaster in another region: the favorite color in this country is taboo in that country. Therefore, the use of color in export packaging design should take into account the likes and dislikes of different sales countries and regions for color

3.4.1 the relationship between color psychology and world folk culture

due to the differences in society, politics, economy, culture, science, art, education, religious beliefs, as well as natural environment and traditional habits, all countries and nations are different in temperament, personality, interests, hobbies and other aspects, and they will also have their own preferences for color. For example; American college students prefer white, red and yellow, while British men prefer green, green, red, white, yellow and black, and women prefer green, green, white, red, yellow and black

red is symbolized as festive, warm and happy in China and oriental nations. It is a traditional festival color. Women like to use red decoration for marriage and festival celebrations

the same green is the most popular color in Islamic countries, because green symbolizes the color of life, but in some western countries, it is considered to have the meaning of jealousy and is not popular

yellow was used exclusively by emperors in Chinese feudal society. It was a symbol of dignity and authority. Ordinary people were not allowed to use yellow. In ancient Rome, yellow was also respected as the color of emperors. But yellow is considered as the clothing color of traitor Judas in Christian countries, which is a symbol of meanness and disgrace; In Islam, yellow is a symbol of death

some colorists also believe that color psychology is related to the regional natural environment. People in the southern hemisphere are easy to accept natural changes and like strong bright colors. People in the northern hemisphere are relatively insensitive to natural changes and like soft and dim tones. An Italian colorist once made a daylight measurement in Europe, and found that the sunlight in northern Europe is close to the blue fluorescent color, and the sunlight in southern Europe in Italy is inclined to the Yellow incandescent color. People living in a light source for a long time will have habitual adaptation and hobbies. Italians like the warm colors of yellow and red bricks because the sunlight in Italy is yellow and orange, while Nordic people like cyan and green because the sunlight in northern Europe is cyan. In the United States, there are also regional differences that introduce color preferences due to changes in the natural environment. For example, people in the Pacific coast area of San Francisco prefer bright colors, and people in the Atlantic coast area centered on New York prefer dim gray colors

even in the same region and the same nation, there are differences in the love of color due to different living environments. China is a multi-ethnic country, and the love and taboo of color are also different among different ethnic groups

in fact, consumers in various countries are quite sensitive to packaging, and specific colors often have different meanings in different countries. People of all countries have different color hobbies, and there are various taboos. According to relevant materials, the color preferences and usage habits of some countries and regions are introduced as follows for reference only

(1) Europe

France - boys in eastern France generally wear blue clothes, and girls generally like to wear pink clothes. Dark green will make people think of the color of Nazi soldiers' clothes and produce a sense of disgust

Germany - bright colors are more popular in the South than in the north. High purity yellow, blue, peach, orange and dark green are preferred, and black and gold are often used. For political reasons, tawny, black, dark blue shirts and red ties should not be used

Austria - green is the most popular, and the use of green on clothes is considered "noble". I like bright blue, yellow and red

Belgium - boys generally prefer blue and girls generally prefer pink, which is roughly the same as that in France

Netherlands - orange and blue, representing the country, are very popular

Switzerland - the national flag color matching the primary color with red and white is very popular. Farmers like quiet and bright colors. Black clothes are not used except for funerals

Italy - like to use yellow, red bricks and green. Food and toy packaging like to use eye-catching bright colors, while clothing, cosmetics and high-end packaging like to use light colors. Purple is considered a negative color

③ when production resumes after long-term shutdown; Ireland - traditional lacquered grass, green is the most popular. Generally, I like bright colors, but red, white, blue and orange, which are similar to the British flag, are not popular

Britain - gold and yellow symbolize reputation and loyalty, silver or white symbolize faith and purity, red symbolizes courage and enthusiasm, cyan symbolizes piety and honesty, green symbolizes youth and hope, purple symbolizes Wang Wei and nobility, orange symbolizes strength and patience, purple symbolizes dedication, and black symbolizes sadness and regret

Finland - no special preference for color

Norway - I like bright colors very much, especially red, blue and green

Sweden - in business, it is generally not necessary to represent the blue and yellow of the country. People who believe in Islam don't use yellow, because yellow symbolizes death in him

Bulgaria - the colors of clothes are mostly green and tawny. I don't like bright colors, especially bright green

Spain - like to use black

Denmark - love red, white and blue

Greece - love white and blue, purple is used for the clothes of kings, and avoid black

Romania - like white, red, green, yellow and other colors. White is pure, green is hope, red is love, and yellow indicates caution. Avoid using black

Czechoslovakia - like to use red, blue and other colors, avoid black

Portugal - cyan and white match to symbolize the monarch, "red and green are the colors of the national flag

(2) Asia

India - in India, red represents life, vitality, vitality and enthusiasm, blue represents reality, yellow represents brilliance and magnificence, green represents peace, hope, purple represents tranquility and sadness, and white elephants and white cattle symbolize auspicious and sacred. Avoid using black, white and gray

Thailand - most people like bright colors. There are traditional customs and habits of wearing clothes of different colors according to the date, such as red on Sunday, yellow on Monday, pink on Tuesday, green on Wednesday, orange on Thursday, light cyan on Friday and fuchsia on Saturday. In the past, white was used as a mourning color, but now it has been changed to black. Red, white and blue are the colors of the country, and yellow is the symbol of the royal family

gorgeous - like bright colors. Buddhists use dark yellow as their clothing color

Sri Lanka - red represents Communists, green represents the United Nations Kuomintang, and color has a strong political atmosphere

Philippines - like paper, yellow, white and bright colors

Indonesia likes high-purity red, yellow, green and light yellow, pink, light green

Singapore - like to use the colors of red, green, blue, red and white, red and gold. Red and gold, red and white represent prosperity and happiness. Avoid using yellow or black. In the hall, tea, dark green, cyan, purple, red, etc. are often used

Korea - prefer red, green, yellow and bright colors, and avoid black and gray

Afghanistan - prefer red and green. Red and green colors symbolize good luck

Cyprus - Turks like green, Greeks like blue and white

Malaysia - green symbolizes religion, but it can be used for business. Yellow is only used by the royal family, and ordinary people are not allowed to wear it. I like red, orange and bright colors

Japan - like, green. The northeast of Japan likes cherry red, and the southeast likes bright colors. Most of the colors used for clothing like to use medium colors with gray and light elegance that are not bright. Japanese people often use colors that coordinate with the natural seasons. In colorful spring and summer, clothes are colorful, and in less colorful winter, clothes are also less colorful. Yellow means immature in Japan. Cyan represents youth and youth. White has always been the color of the emperor's clothes, and black is used as a funeral color

Turkey - Scarlet and white, representing the country, are popular. Also like green with religious meaning. Green triangles represent free samples, and generally like bright colors

Pakistan - bright colors are generally popular, like green, gold, silver and orange, and the emerald green of the national flag is the most popular. Yellow is not popular because it is the dress color of Brahman monks

Iraq - green symbolizes Islam. The olive of the national flag should not be used commercially. Yellow is used in funerals. "Xiya" people like dark blue. Yekidd people in this country think blue is unlucky and avoid it

Israel - sky blue and white are national colors, which are very popular. I don't like to use cyan for business

Iran, Saudi Arabia, Kuwait - prefer to match brown, black (especially black with white edges), green, dark, dark blue and red, and avoid pink, purple and yellow

(3) Africa

Egypt - green represents a country, which is more popular. Blue is regarded as a symbol of demons and is not popular

Syria - most like blue and blue, followed by green and red. Yellow symbolizes death and should not be used at ordinary times

Morocco - like darker colors

Tunisia - Muslims like green, white and red, while Jews like white

East Africa - like white and pink, followed by red, medium yellow, sky yellow, tan and black

West Africa likes bright red, green, blue and tan, followed by Navy and black

South Africa - love red, white, light and navy

Togo - love white, green and purple, and avoid red, yellow and black

Chad - prefer white, pink and yellow, and avoid red and black

Nigeria - avoid red and black

Ghana - like light blue, black, white and green

Benin - avoid red and black

Ethiopia - love bright colors and avoid black

Ivory Coast - love bright colors and avoid black and white color matching

CYL é on - love red, avoid black

Liberia - love bright bright colors and avoid black

Libya - like green

Madagascar - like bright colors, avoid black

Mauritania - like green, yellow and light colors

(4) America

the United States - black, yellow, green and gray represent the four directions of East, West, South and North, and also use color to represent University Majors: orange is theology, cyan is philosophy, white is literature, green is medicine, purple is law, golden yellow is science, orange is science, pink is music, black is aesthetics and literature. The color is also used to indicate the month. January is black or gray, February is Tibetan blue, and by reducing the coal production capacity by 1 billion tons, March is white or silver, and April is

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